Building a Personal Brand
and Community That Connects
— From Strategy to Content
How SoCo Marketing Collective helped establish a personal brand, build an engaged audience, and create a high-performing content ecosystem for a business mentor & entrepreneur.
Our client wanted to build a personal brand from scratch that complemented their existing businesses while establishing themselves as an entrepreneurial mentor and thought leader. The goal was to share insights, business tips, and behind-the-scenes moments to engage and inspire a community of other business owners.
SoCo developed a brand identity, messaging framework, and content strategy, launching new digital channels and organically growing an engaged audience from 0 followers to over 400+ across platforms in the first few months. We created
high-quality video content, a podcast with over 825+ downloads, and a multi-channel social presence that continues to gain traction.
Key Results & Impact
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Achieved a total audience growth of 328.57% in just six months across core social media channels—100% organic, no paid ads.
Sustained an average month-on-month audience growth of 109.5%, demonstrating consistent engagement and brand expansion. -
Achieved an Instagram engagement rate of 9.4% (1.67x higher than the industry benchmark) and a Facebook engagement rate of 13.54% (3.87x higher than average), according to industry benchmark standards.
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Over 85+ long-form YouTube videos, which had an above-average subscriber growth rate —55% higher than the typical rate for a new channel in its first 6-12 months; 23 podcast episodes (827+ downloads), which placed it in the top 50% of podcasts industry-wide for downloads per episode; and 88+ social media posts, which consistently met or exceeded industry-standard reach rates, often achieving 6% compared to the typical 4% benchmark.
These results were achieved through a clear content strategy, dynamic content creation, and data-driven optimisations.
The client experienced a lasting impact, with a sustained increase in content reach and visibility month-over-month, ongoing community engagement, and a growing loyal audience — all achieved organically, with no paid advertising involved!
SoCo worked with this client from February 2024 to January 2025, focussing on developing the brand strategy and content library from February to April 2024. From mid-April 2024, our focus and work shifted to bringing it all to life and executing the content strategy, content creation, and data-driven optimizations
Industry average benchmarks, statistics, and data information were gathered and confirmed from various resources, including Medium, CoHost, The Podcast Host, and Social Insider, as part of market research conducted by SoCo in January 2025.
How We Did It — And How We Can
Do It for You
A tailored retainer package was designed to support a personal brand from the ground up — blending storytelling, strategy, and content creation to build trust, consistency, momentum, and meaningful results.
While SoCo longer offer retainer packages, our Storytelling and Brand Strategy Power Sessions are rooted in the same approach — perfect for purpose-led businesses ready to define their message, build a strategy that supports growth, and start creating content that connects, converts, and feels true to their brand.
Here’s a peek at what we created together:
✔ Brand Development: Established messaging, brand personality, and core content pillars for the personal brand.
✔ Content Strategy & Social Media Launch: Built Instagram, Facebook, and YouTube from the ground up, implementing an organic, slow-burn strategy focused on engagement and consistency.
✔ Content Creation & Production: Created over 85+ YouTube videos, 85+ social media posts, and 20+ podcast episodes across six months.
✔ Community Engagement: Regular social media engagement, audience interaction, and content optimisation based on data-driven insights.
✔ Performance Tracking & Optimisation: Conducted regular data analysis and trend monitoring, adjusting strategy for maximum reach and engagement.
A small glimpse at some of our work together…
While we produced more than 190+ versatile pieces of content — across short-form, medium-form, and long-form formats — here’s a look at a few of the engaging, story-led videos we created together.
We worked on everything from content strategy and planning to production, editing, distribution, and data-led optimisation.
Each video was crafted for the brand’s social media channels, many featuring behind-the-scenes footage and real-life insights designed to deliver tips, ideas, and inspiration for the client’s audience of business owners and entrepreneurs.
The goal?
To build a cohesive content ecosystem that grows visibility, drives traffic to long-form content like YouTube or podcast episodes, and cultivates a community of like-minded people through meaningful storytelling.
Want to build a brand and community for your business?
LET'S WORK TOGETHER
LET'S WORK TOGETHER
Let’s chat & connect to find out if we can work together for your business.
Email
daniellequijada@socomarketingcollective.co.uk
Follow our journey:
@socomarketingcollective