6-8 Week Marketing Consultancy Package Schedule (Example)

(Designed for 1 to 3 designated team members from your business)

Week 1: Deep Dive & Strategy Development

📍 2 Half-Day Strategy Sessions (In-Person or Virtual)

  • Session 1: Business & Brand Deep Dive

    • Understand goals, audience, brand positioning, and pain points

    • Define key marketing objectives and set realistic KPIs

    • Introduce the marketing framework & branding guidelines

  • Session 2: Channel & Analytics Review + Strategy Implementation

    • Audit existing marketing platforms (social media, email, website, ads)

    • Guide team through key insights and recommended improvements

    • Provide a DIY analytics guide for tracking future performance

Week 2: Training & Execution Setup

📍 1 Full-Day Training & Execution Session + 2 Virtual Check-ins

  • Training session (Full Day or 2 Half-Days)

    • Hands-on workshop for platform setup, content planning, and key tools

    • Shadowing + practical execution exercises for team members

    • Setting up content calendars, social media workflows, and ad structures

  • Virtual Check-ins (2x 60-minute calls)

    • Support for designated team members as they implement strategies

    • Troubleshooting & answering questions on tools, platforms, and best practices

Week 3: Content Creation & Execution Support

📍 1 Full-Day Training (or 2 Half-Day Sessions) + 1 Check-in Call

  • Content Creation Workshop

    • Practical session on social media, email marketing, or paid ads

    • Developing first round of social posts, email templates, ad copy

    • Teaching best practices for design, writing, and engagement strategies

  • Check-in Call (60 minutes)

    • Progress check & troubleshooting any content challenges

Week 4: Execution & Refinement (Hands-On Coaching)

📍 Half-Day Advisory Session + 1 Check-in Call

  • Advisory-Led Content Execution Session

    • Team executes content while I provide feedback, tips, and strategic insights

    • Refining copy, designs, and platform posting strategies

  • Check-in Call (60 minutes)

    • Answering execution questions & fine-tuning workflows

Week 5: Content Editing & Final Adjustments

📍 Half-Day Advisory Session + 1 Check-in Call

  • Final Content Optimization & Editing

    • Review and refine content from the past few weeks

    • Troubleshoot engagement gaps, audience response, and strategic pivots

  • Check-in Call (60 minutes)

    • Final adjustments before full team ownership begins

Week 6: Final Guidance & Wrap-Up

📍 Final Strategy Session + Wrap-Up Pack Delivery

  • Final Q&A & Troubleshooting Session (90 minutes)

    • Address remaining questions, challenges, and refine strategy

    • Outline clear next steps & growth roadmap

  • Delivery of Templates, Guides, & FAQs

    • Custom content workflows, posting schedules, and marketing execution guides

    • Key takeaways & a resource pack for continued success

Optional Weeks (Extending to 7-8 Weeks)

(For clients who want extra advisory support or testing time)

🔹 Week 7: Additional Advisory & Performance Review

  • A deep-dive analytics session to review initial results

  • Adjustments to campaigns, content, or engagement strategies

🔹 Week 8: Bonus Strategy Call (if included in Special Offer)

  • Post-package check-in (30-60 minutes) to ensure they feel confident moving forward