Elevate Your Digital Marketing with these 3 Ready-to-Use Tools
Crafting a comprehensive, customised digital marketing strategy that fully integrates all elements of marketing is something we strongly believe in. But, we understand that sometimes that takes extra time and big investments that you and your business may not be ready for (yet).
Luckily, there are lots of different ways you can make small changes that can make a big impact that are inexpensive and accessible for your business in your own time. To kickstart your journey, we've compiled
3 ready-to-use tools to assess and enhance your digital marketing strategy.
Build your Buyer Persona
Buyer Persona Template
Understanding your target audience (ideal customer) is the cornerstone of an effective digital marketing strategy for your local business. Building a buyer persona empowers you to create more relevant, purposeful and compelling marketing content and campaigns.
While real data (like surveys and interviews) is the gold standard. You can kickstart your buyer persona with various factors, including:
Age
Interests
Goals
Don’t forget to tap into social media as a resourceful tool to gather specific insights and details regarding your current audience.
Furthermore, use your social media channels to start gathering more data and information to inform your buyer persona through things like customer-reviews, simple post-interaction questions or mini surveys in exchange for discounts.
Monitor and Manage Your Brand Reputation
Brand Monitoring Checklist
Colourful - Grayscale
Maintaining your brand reputation is vital. There are many reasons why nurturing your brand reputation is fundamental, but to save you (and us) the time, we have two words: customer loyalty.
Setting up free tools like Google Alerts and Social Searcher is like having your own brand detectives. They help you keep tabs on where and how your business is mentioned. Don’t forget to regularly sift through other digital channels like TripAdvisor, TrustPilot and comments across your social media platforms to help you stay on top of the sentiment surrounding your business.
If you’re feeling extra curious and want to know all the details, there’s also brand monitoring tools like Brandwatch and BrandMention that collect more in-depth insights. However, they can be a bit heavy on the pocket.
Ready to be inspired? Check out this brand who monitored, managed and then expertly navigated negative sentiment around one of their products.
Bite-sized Social Media Audit
Bite-sized Social Media Audit Template
Social media is a game-changer, but it's easy to overlook opportunities for improvement. We've crafted a mini audit that won’t take up too much of your time compared to a fully comprehensive audit.
Doing a bite-sized audit for your social media channels is like a magnifying glass for hidden gems – it’ll uncover those small areas for improvement that can make a big difference.
The bite-sized audit includes:
List all social media channels
Brand
Brand identity
Brand bio
Brand consistency
Consistency of posts
Average social media metrics
While our bite-sized social media audit is just a starting point, it’s a great step in the right direction. It gives you a closer peek into how your social media is performing and can be your ‘secret sauce’ for sparking those ‘small but mighty’ changes that will create a bigger impact over time.
Need some creative sparks?
Check out these social media darlings we adore:
@barkbox
@deathwishcoffee
@Dove
@StarbucksUK
@beardbrand
@bunsiklondon
@L.L. Bean
@hawksmoorrestaurants
@Grind
@Adobe
Disclaimer: The examples we're sharing with you come from big-name brands who probably have big teams and deep pockets.
But there are nuggets of inspiration here that can work their magic on any platform, big or small.
For a full, customised digital marketing audit and review with in-depth analytics, contact our team or check out the services & packages we offer.
Follow us on social media for regular insights, tips, advice, inspiration and more!
@socomarketingcollective
