It’s the most wonderful time of the year - for clever ads to boost Christmas sales.
As the holiday season approaches, it’s that time of year for businesses to start crafting compelling Christmas ads to get customers through the door (or onto their website).
Although, recent data confirms that Christmas will continue to look a little different this year for two-thirds of the consumer population.
That’s why it’s really important to make Christmas ads that are festive, nostalgic and - most importantly - tuned in.
The study also went on to say:
“In terms of the communications from brands around Christmas, most consumers want them to be festive (37%), funny (21%), nostalgic (20%) and value-focused (20%). In addition, nearly half (46%) of consumers want to see Christmas advertising that reminds them of better times.”
As you start to curate your holiday promotions, it's important to be mindful of the mood surrounding the cost-of-living crisis that has impacted most people.
A few ideas on how to embed a clear understanding of the current climate include:
Offer a special promotion to alleviate some of the pressure of buying multiple gifts for various people.
Host a holiday-themed giveaway or competition
Run a 12-days of Christmas campaign with giveaways along the way
Allow free shipping or extended return dates
Free gift with a purchase
Create special holiday packages or deals (this is a great opportunity to promote gifting quality time with someone over something a bit more expensive).
Need a little memory boost?
Check out the country’s favourite Christmas ads from 2022 - and why - in this article.
Get in touch with us for help with your holiday campaign or content creation.
Our team at SoCo Marketing Collective is also excited to be teaming up with some local businesses in Seaford who are spearheading a couple of exciting, festive events in the heart of the town to encourage the community to shop local this holiday season.
Interested in finding out more? Contact us for more details and information.
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